CHAPTER I. INTRODUCTION
I-1. Industry Definition and Scope
I-2. Research Methodology
I-3. Executive Summary
CHAPTER II. OVERVIEW OF GLOBAL SMARTPHONE MARKET
II-1. Global Mobile Phone and Smartphone Shipments 2009-2019
II-2. Market Segments of Global Smartphone Shipment Volume by OS 2009-2019
II-3. Market Segments of Global Smartphone Shipment Value by OS 2009-2019
II-4. Worldwide Smartphone Average Selling Price 2009-2019
II-5. Global Mobile Phone and Smartphone Users 2009-2019
CHAPTER III. CHINA SMARTPHONE SHIPMENTS AND USERS
III-1. China Smartphone Shipments by Volume 2009-2019
III-2. China Smartphone Shipments by Value 2009-2019
III-3. Market Shares of China Smartphone Shipments by Air Interface 2009-2019
III-4. Market Shares of China Smartphone Shipments by Vendor 2011-2014
III-5. Market Distribution of China Smartphone Shipments by OS 2009-2019
III-6. Marketing Channels of China Smartphones 2013-2014
III-7. China Smartphone Users and Penetration 2009-2019
III-8. Market Shares of China Smartphone in Use by Brand 2013 & 2014
III-9. Shares of China Smartphones in Use by OS 2009-2014
III-10. Shares of China Smartphones in Use by Screen Size 2009-2019
CHAPTER IV. CHINA SMARTPHONE OUTPUT AND EXPORT
IV-1. Smartphone Output Value and Enterprises in China 2009-2019
IV-2. Major China Smartphone Makers and Market Shares in 2014
IV-3. China Smartphone Exports by Value 2009-2019
IV-4. Contribution of China’s Smartphone Supply to Global Market 2009-2019
CHAPTER V. SMARTPHONE FEATURES AND TREND ANALYSIS
V-1. China’s Smartphone Average Selling Price 2009-2019
V-2. Most Popular Smartphones in China in October 2014
V-3. Market Shares of China Smartphones by Brand Awareness 2010-2014
V-4. Price Segments of China Smartphones 2011-2014
V-5. Processor Segments of China Smartphone Models on Market 2013-2014
V-6. Distribution of Smartphone Models on Market by Screen Size 2013-2014
V-7. Market Shares of Smartphone Models on Sale by Camera Resolution 2013-2014
V-8. Market Shares of Smartphone Models on Sale by Battery Capacity in October 2014
CHAPTER VI. BEHAVIOR ANALYSIS OF CHINA SMARTPHONE CONSUMERS
VI-1. China’s Urbanization Progress 2009-2019
VI-2. Increase of Per Capita Income in China 2009-2019
VI-3. Increase of Customer Goods Sales in China 2009-2019
VI-4. Smartphone Features Considered by Potential Purchasers 2013-2014
VI-5. Major Complaints from Smartphone Users in 2014
VI-6. On-Device Behaviors of China's Smartphone Users 2013-2014
VI-7. Percentage of Users Who Used Smartphones in Various Places or Activities 2013-2014
VI-8. Softwares/Apps Installed by Category 2013-2014
VI-9. Downloading Sources of Installed Apps 2013-2014
VI-10. Average Monthly Spending on Apps Installation 2013-2014
CHAPTER VII. CHALLENGE AND OPPORTUNITY
VII-1. Will Profit Shrinking Hurt the Industry?
VII-2. Major Growth Drivers and Increasingly Attractive Features of Future Smartphones
The research starts with the extensive procurement process of data/information and statistics from company annual reports, government websites, statistic agencies, and paid databases. This information creates a base for the study. This information also helps to define the scope and to narrow down the area for study for the market. This raw information is processed and analysed to extract crisp data points which currently affect or are likely to affect the industry over the forecast period. After analysing the information, a proprietary market estimation & forecast technique is applied, which generates the quantitative figures/sizes of the market/sub-segments in the current scenario as well as for over the forecast period. After populating the market sizes & estimates, numbers are verified with the industry participants and key opinion leaders. The wide network of industry participants performs a value addition in the research and verify the numbers & estimates of the study. In the last stage of the research process, a final report is prepared which is then published on different websites as well as distributed through various channels. Below figure contains the different stages of the whole research performed to produce the report.
After populating the market sizes & estimates, numbers are verified with the industry participants and key opinion leaders. The wide network of industry participants performs a value addition in the research and verify the numbers & estimates of the study. In the last stage of the research process, a final report is prepared which is then published on different websites as well as distributed through various channels. Below figure contains the different stages of the whole research performed to produce the report.
Data mining is one of the extensive stages of our research process. It involves the procurement of market data and related information through different verified & credible sources. This step helps to obtain the raw information about the supply chain of the industry, the monetary process of different Products & End-Uses, the pool of market participants & the nature of the industry and the scope of the study. The data mining stage comprises both primary as well as secondary sources of information. Some of the key data sources are as follows:
Secondary Research In the process of secondary research, various sources are referred to identify and collect industry trends and information for the research process. We at having access to some of the most diversified and extensive paid databases which give us the most accurate data/information on markets sizes, Products and pricing.
In the primary research process for data mining, various key industry participants from both supply and demand side are interviewed to obtain both qualitative as well as quantitative information on the market. In-depth interviews with key primary respondents, including industry professionals, subject matter experts (SMEs), industry consultants, and C-level executives of major companies are conducted to obtain critical qualitative and quantitative aspects pertaining to the market, as well as to assess the prospects for market growth over the forecast period.
This step involves the analysis & mapping of all the information procured from the previous step. This step also encompasses the scrutiny of data discrepancies observed across various data sources and finalising the appropriate data for estimation and forecasting. This analysis is done by our experienced panel of industry analysts.
Understanding and penetrating the market in terms of valuation is a crucial task in the process of business research. This again becomes significantly important while investing and choosing the business opportunities. In this regard, we perform two ways market sizing approach simultaneously namely top-down and bottom-up approaches. In this step, we place different data points, numeric attributes, information, and industry trends at an appropriate space in order to deduce the estimates & forecast values over the coming years. We use different mathematical models to estimate the market sizes of different economies and segments. Each of which is further summed up to define the total market. We own a proprietary tool for market estimations which helps us to comprehend market size estimates & forecasts for different markets and industries. Below figure explains the process of market estimation using independent tool employed by our analysts to get the sizing off the market.