Global Toys Market Size study, by Type (Preschool Toys, Soft Toys and Dolls, Action Toys and Others), Distribution Channel (Store-Based, Supermarkets & Hypermarkets, Specialty Stores and Others) and Regional Forecasts 2020-2027

  • No of Pages: 200
  • Publisher: Bizwit
  • Category: Others

Global Toys Market is valued approximately USD 90.7 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 4.3 % over the forecast period 2020-2027. Children play with the toys to enjoy, discover their identity, learn new things, explore relationships and practice skills they need as adults. Increase in expansion of television, smartphones and movies along with the demand of the fictional characters in the form of toys amongst the children are rising. The sale of educational toys in the era of education has expanded the global toys market. Further, increasing investments in the toys factory has led to the innovative products coupled with the rising entertainment industry along with the rising personal disposable income has led the adoption of Toys across the forecast period. For Instance: as per the company source, Hasbro becomes a major player through the Transformers movie franchise, and Lego had two movie launches in 2017 including the Lego Batman and Lego Ninjago. However, high environmental damage from the plastic toys and the related regulations impedes the growth of the market over the forecast period of 2020-2027. Also, with an ease in availability of raw material, affordable prices of toys and innovative toys that are plastic free , the adoption & demand for Toys is likely to increase.

The regional analysis of global Toys Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. Asia-Pacific is the leading/significant region across the world in terms of market share owing to the growing manufacturers, affordable raw material & labor which promotes exporting of raw materials as well as finished goods. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2020-2027. Factors such as rising disposable income, rising entertainment connected with education and traditional toys would create lucrative growth prospects for the Toys Market across Asia-Pacific region.

Major market player included in this report are:
Lego Group
Mattel Inc.
Namco Bandai Holdings Inc.
Toy Quest
Sanrio Company Ltd.
Konami Corporation
Integrity Toys, Inc.
Jakks Pacific
Playmates Toys Limited

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Type:
Preschool Toys
Soft Toys and Dolls
Action Toys
By Distribution Channel:
Supermarkets and Hypermarkets
Specialty Stores
By Region:
North America

Asia Pacific
South Korea
Latin America
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2017, 2018
Base year – 2019
Forecast period – 2020 to 2027

Target Audience of the Global Toys Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers

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Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion)
1.2.1. Toys Market, by Region, 2018-2027 (USD Billion)
1.2.2. Toys Market, by Type, 2018-2027 (USD Billion)
1.2.3. Toys Market, by Distribution Channel, 2018-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Toys Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Toys Market Dynamics
3.1. Toys Market Impact Analysis (2018-2027)
3.1.1. Market Drivers
3.1.2. Market Challenges
3.1.3. Market Opportunities
Chapter 4. Global Toys Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2017-2027)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
Chapter 5. Global Toys Market, by Type
5.1. Market Snapshot
5.2. Global Toys Market by Type, Performance - Potential Analysis
5.3. Global Toys Market Estimates & Forecasts by Type 2017-2027 (USD Billion)
5.4. Toys Market, Sub Segment Analysis
5.4.1. Preschool Toys
5.4.2. Soft Toys and Dolls
5.4.3. Action Toys
5.4.4. Others
Chapter 6. Global Toys Market, by Distribution Channel
6.1. Market Snapshot
6.2. Global Toys Market by Distribution Channel, Performance - Potential Analysis
6.3. Global Toys Market Estimates & Forecasts by Distribution Channel 2017-2027 (USD Billion)
6.4. Toys Market, Sub Segment Analysis
6.4.1. Store-Based
6.4.2. Supermarkets and Hypermarkets
6.4.3. Specialty Stores
6.4.4. Others
Chapter 7. Global Toys Market, Regional Analysis
7.1. Toys Market, Regional Market Snapshot
7.2. North America Toys Market
7.2.1. U.S. Toys Market Type breakdown estimates & forecasts, 2017-2027 Distribution Channel breakdown estimates & forecasts, 2017-2027
7.2.2. Canada Toys Market
7.3. Europe Toys Market Snapshot
7.3.1. U.K. Toys Market
7.3.2. Germany Toys Market
7.3.3. France Toys Market
7.3.4. Spain Toys Market
7.3.5. Italy Toys Market
7.3.6. Rest of Europe Toys Market
7.4. Asia-Pacific Toys Market Snapshot
7.4.1. China Toys Market
7.4.2. India Toys Market
7.4.3. Japan Toys Market
7.4.4. Australia Toys Market
7.4.5. South Korea Toys Market
7.4.6. Rest of Asia Pacific Toys Market
7.5. Latin America Toys Market Snapshot
7.5.1. Brazil Toys Market
7.5.2. Mexico Toys Market
7.6. Rest of The World Toys Market

Chapter 8. Competitive Intelligence
8.1. Top Market Strategies
8.2. Company Profiles
8.2.1. Lego group Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
8.2.2. Mattel Inc.
8.2.3. Namco Bandai Holding Inc.
8.2.4. Hasbro
8.2.5. Toy Quest
8.2.6. Sanrio Company Ltd.
8.2.7. Konami Corporation
8.2.8. Integrity Toys, Inc.
8.2.9. Jakks Pacific
8.2.10. Playmates Toys Limited
Chapter 9. Research Process
9.1. Research Process
9.1.1. Data Mining
9.1.2. Analysis
9.1.3. Market Estimation
9.1.4. Validation
9.1.5. Publishing
9.2. Research Attributes
9.3. Research Assumption

Research Process

The research starts with the extensive procurement process of data/information and statistics from company annual reports, government websites, statistic agencies, and paid databases. This information creates a base for the study. This information also helps to define the scope and to narrow down the area for study for the market. This raw information is processed and analysed to extract crisp data points which currently affect or are likely to affect the industry over the forecast period. After analysing the information, a proprietary market estimation & forecast technique is applied, which generates the quantitative figures/sizes of the market/sub-segments in the current scenario as well as for over the forecast period. After populating the market sizes & estimates, numbers are verified with the industry participants and key opinion leaders. The wide network of industry participants performs a value addition in the research and verify the numbers & estimates of the study. In the last stage of the research process, a final report is prepared which is then published on different websites as well as distributed through various channels. Below figure contains the different stages of the whole research performed to produce the report.

After populating the market sizes & estimates, numbers are verified with the industry participants and key opinion leaders. The wide network of industry participants performs a value addition in the research and verify the numbers & estimates of the study. In the last stage of the research process, a final report is prepared which is then published on different websites as well as distributed through various channels. Below figure contains the different stages of the whole research performed to produce the report.


Data mining is one of the extensive stages of our research process. It involves the procurement of market data and related information through different verified & credible sources. This step helps to obtain the raw information about the supply chain of the industry, the monetary process of different Products & End-Uses, the pool of market participants & the nature of the industry and the scope of the study. The data mining stage comprises both primary as well as secondary sources of information. Some of the key data sources are as follows:

Secondary Research In the process of secondary research, various sources are referred to identify and collect industry trends and information for the research process. We at having access to some of the most diversified and extensive paid databases which give us the most accurate data/information on markets sizes, Products and pricing.

In the primary research process for data mining, various key industry participants from both supply and demand side are interviewed to obtain both qualitative as well as quantitative information on the market. In-depth interviews with key primary respondents, including industry professionals, subject matter experts (SMEs), industry consultants, and C-level executives of major companies are conducted to obtain critical qualitative and quantitative aspects pertaining to the market, as well as to assess the prospects for market growth over the forecast period.


This step involves the analysis & mapping of all the information procured from the previous step. This step also encompasses the scrutiny of data discrepancies observed across various data sources and finalising the appropriate data for estimation and forecasting. This analysis is done by our experienced panel of industry analysts.


Understanding and penetrating the market in terms of valuation is a crucial task in the process of business research. This again becomes significantly important while investing and choosing the business opportunities. In this regard, we perform two ways market sizing approach simultaneously namely top-down and bottom-up approaches. In this step, we place different data points, numeric attributes, information, and industry trends at an appropriate space in order to deduce the estimates & forecast values over the coming years. We use different mathematical models to estimate the market sizes of different economies and segments. Each of which is further summed up to define the total market. We own a proprietary tool for market estimations which helps us to comprehend market size estimates & forecasts for different markets and industries. Below figure explains the process of market estimation using independent tool employed by our analysts to get the sizing off the market.